What is Blue Ocean Dentistry?
Blue Ocean Strategy is a concept introduced by W. Chan Kim and Renee Mauborgne that presents a new way of thinking. Simply put, Blue Ocean Strategy is all about creating new markets in otherwise saturated industries, otherwise know as ‘Red Oceans’.
If we examine this logic through a dental lens, start to consider how you can create uncontested market space instead of competing in existing market space. In other words, how can you truly differentiate your practice in a highly competitive industry and make the competition irrelevant? Instead of exploiting existing demand, figure out how you can capture new demand.
Are you ready to break the value-cost trade off and set your practice apart from the competition?
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Gerd Leonhard, FUTURIST, AUTHOR, KEYNOTE SPEAKER
Martha Rehnberg, Co-Founder Daredisrupt
Waldo Waldman, MBA, Fighter Pilot, Motivational Speaker