Blue Ocean Dentistry

What is Blue Ocean Dentistry?

Blue Ocean Strategy is a concept introduced by W. Chan Kim and Renee Mauborgne that presents a new way of thinking.  Simply put, Blue Ocean Strategy is all about creating new markets in otherwise saturated industries, otherwise know as ‘Red Oceans’.

If we examine this logic through a dental lens, start to consider how you can create uncontested market space instead of competing in existing market space.  In other words, how can you truly differentiate your practice in a highly competitive industry and make the competition irrelevant?  Instead of exploiting existing demand, figure out how you can capture new demand.

Are you ready to break the value-cost trade off and set your practice apart from the competition?

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Digital transformation- are you ready for exponential change Futurist Gerd Leonhard, TFAStudios from Trandafir Alexandra on Vimeo.

Martha Rehnberg, Co-Founder Daredisrupt

Waldo Waldman, MBA, Fighter Pilot, Motivational Speaker